In case you have a podcast that’s struggling to interrupt by means of the noise of the tens of millions of exhibits on the market on Apple and Spotify, ensure you are not overlooking the podcast distribution platform that guidelines all of them: YouTube.
Bloomberg reports that over one billion folks watch and/or take heed to podcasts on YouTube each month, making it the preferred U.S. service for podcast exhibits, citing Edison Research.
Associated: MrBeast Says He Lost ‘Tens of Millions of Dollars’ on His Hit Amazon Reality TV Show ‘Beast Games’
Tim Katz, vice chairman for partnerships at YouTube, informed the outlet that YouTube hadn’t deliberate on this and just about stumbled onto its podcasting superpower.
“Podcasters have been organically coming onto YouTube, and customers have been flocking to their content material,” Katz stated. “At that time, we have been like, ‘We should always lean in.'”
Katz says that after seeing an inflow of podcasters coming to YouTube, “it was a matter of us pouring some fuel on it.” Creators can now tag their content material as podcasts, serving to the algorithm serve up content material to common listeners, and Katz says the platform is exploring methods for podcasters to make cash from their exhibits.
In keeping with YouTube’s statistics, viewers watched greater than 400 million hours of podcasts each month in 2024.
So, in case you have a podcast, activate the cameras and cease hiding behind your microphone. YouTube’s podcast viewers is ravenous and hungry for extra.
Associated: This Chef Went From Dreaming of Michelin Stars to Building an Audience as a YouTube Star
