Right here at SPI, we speak rather a lot about how the riches are in the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising and marketing! Victoria has generated a gentle six-figure earnings and an enormous YouTube following within the area of interest discipline of medical coding, primarily by way of her YouTube channel.
Does it get far more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s working on her personal phrases.
Large Success in an Uncommon Area of interest: Medical Coding
When you concentrate on potential facet hustles, medical coding most likely doesn’t come instantly to thoughts.
It includes taking affected person prognosis, procedures, companies and medical gear knowledge and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “carry this totally different spin” to medical coding matters and pep up what could be a snoozefest in lesser palms.
How YouTube Turned Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off through the pandemic, when she was working full-time as a medical coding auditor whereas working her YouTube channel as a facet hustle.
Throughout lockdown, Victoria grew to become a chat-box common on Pat’s daily “Income Stream” YouTube series, absorbing suggestions and techniques for instructing, lighting, reside streaming, and rising a web based enterprise by way of area of interest advertising and marketing.
“The Revenue Stream” supplied Victoria with an important alternative to concentrate on leveling up Contempo Coding.
She arrange a correct dwelling workplace and gear and began researching how you can construct and have interaction an viewers on YouTube and make the most of instruments like key phrase optimization.
Reside streams grew to become a robust method for Victoria to show ideas, share her display screen, and have interaction together with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally realized to lean into the “enjoyable facet” of her persona in her movies—which, alongside together with her experience and credibility, helped her channel rapidly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes pleasure of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges had been required (though she not licenses their materials), it saved her from growing a whole curriculum from scratch.
On her website, Victoria affords her personal specialty certification programs and persevering with teaching programs to assist of us advance their medical coding careers.
She’s additionally branched out into affiliate marketing by partnering with an schooling firm that provides a proper program for individuals seeking to get began in medical coding.
A Resolution Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is commonly juggling concepts and alternatives for brand new books, programs, channels, reside streams, and extra area of interest advertising and marketing methods. Consequently, she’s discovered that it’s simple to develop into overwhelmed.
She briefly provided on-line teaching, but it surely began getting in the best way of her content material creation.
Finally, she realized she wanted a approach to consider potential alternatives and choose one of the best ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time would it not require?
- How a lot income might it doubtlessly generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new strategy has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or dropping curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her facet hustle. She is aware of she doesn’t need to handle a crew and is cautious about scaling too rapidly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of enhancing her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make a degree, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means discovered how you can make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and working the family. Consequently, Victoria can keep her circulation as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates that you may construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your persona and discover inventive methods to interact your viewers round your matter
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, reside streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource enhancing or different duties that drain your time and artistic vitality
- Faucet into your networks to search out freelance help
Most significantly, Victoria’s journey exhibits the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her skill to energise the topic and construct a rabid following proves there’s an viewers for almost any matter if it’s packaged the appropriate method.
You may say she’s cracked the code. 😉
