Final month, it was announced that protection expertise startup Anduril Industries will take over Microsoft’s $22 billion contract to make high-tech goggles for the U.S. Military. The corporate has additionally not too long ago revealed other defense contracts within the $200 million range every.
Now, it wants staff to make all of it occur.
Anduril, which was based by Palmer Luckey (who created the Oculus VR and sold it for $2 billion to Fb in 2014), has been focusing on cities with giant populations of younger tech expertise, like Boston, Atlanta, and Seattle, for its unconventional recruitment marketing campaign.
Noticed in Boston @anduriltech pic.twitter.com/RDxELv5Pho
— Ari Wagen (@AriWagen) February 24, 2025
The campaign says “Work at Anduril.com” with a “Do not” positioned excessive in a spray-painted, street-art-like font. The adverts use numerous mediums across the cities, particularly in key public transportation hubs. In Boston, for instance, the adverts seem like graffiti on the T (Boston’s subway system).
Australian site Defence Connect known as the marketing campaign “kooky” and wrote that its workers initially thought Anduril had been hacked. Final 12 months, Anduril Australia introduced it was constructing a producing facility within the nation, the outlet famous.
In response to the adverts and their viral enchantment, Anduril’s Vice President of Advertising and marketing Jeff Miller told the Boston Globe: “Anduril shouldn’t be for everybody. That is the purpose.”
The stunt has labored, at the very least on the mega job website, LinkedIn, the place it has been posted about several times.
Anduril at present has 711 open positions on its web site.
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