What do you do in case your gross sales and inventory worth are in decline?
In case you are Nike, you name in a Kardashian.
CNN reports that shoe large Nike has partnered with Kim Kardashian to create “NikeSkims,” a Nike-branded tackle her wildly profitable Skims shapewear line, which is valued at $4 billion.
In response to a joint launch from Nike and Kardashian, NikeSkims goals to “disrupt the worldwide health and activewear business with best-in-class innovation in service of all ladies athletes.” A worldwide launch is deliberate in 2026, however few different particulars have been shared.
Associated: What Businesses Do the Kardashians Own? Skims, Kylie Cosmetics
CNBC analysts say that this transfer alerts Nike’s technique to go after ladies prospects it is misplaced to the likes of Lululemon. Nike’s present buyer gender demo is 60% males and 40% ladies. Girls historically purchase extra attire than males, so this team-up with Kardashian may very well be a large progress alternative.
And it looks as if they’re off to begin — Nike shares rose almost 3% following the Kardashian partnership announcement.
